Do your research: Learn as much as you can about gemstones and metals. Know the current trends and styles to decide on the right piece of jewelry for the recipient.
Pay attention to quality: Choose a quality jewelry piece that won’t break after a few wears or discolor one’s skin.
Preferences: What is the receiver’s jewelry preferences? Do they prefer gold or silver? Do they wear necklaces or prefer bracelets?
Add a personal touch: This could include an engraving or choosing birthstone jewelry.
Know return and exchange policies: Make sure you know the store’s return or exchange policies if you miss the mark so your special someone can return the jewelry for something they’ll wear.
Work with a jeweler: An experienced jeweler helps you make a quality selection so you can feel confident about your purchase.